Mahindra Tractors - Did you know?

Of course, most Indians know Mahindra makes tractors. Do you now that they sell them in the US now? I did not. And I just saw an ad on TV (on the History channel.. weird) for Mahindra tractors. A typical male ad voice claimed that 97% of Mahindra tractor owners are satisfied with it and proudly displayed mahindrausa.com before fading to black. Now that's what I call a multinational! Will this mean the same thing to John Deere etc as Toyota and Honda to Ford, GM and other mediocre american auto companies?